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An open letter from Scott Adams

November 10th, 2007


Dear Brazilian music fan,

This year marks the 20th anniversary of my first trip to Brazil - Rio de Janeiro to be exact. It's as fresh in my mind as if it was yesterday: vivid memories of new places and new friends that are forever linked to music. The spirit of Samba and the Bossa beat permeates the city. In Rio, rhythm is everywhere.

A few days before leaving, a couple of my new friends took me shopping for Brazilian albums and I didn't think twice about the clothes I left behind.

As I boarded the plane for home, I promised myself that this first trip wouldn't be my last. In fact, I returned a little more than a year later armed with a thicker Brazilian Portuguese dictionary and a three-city itinerary which took me to São Paulo and Salvador, Bahia as well as Rio, where I spent two long afternoons with singer Caetano Veloso for my first Brazilian music writing assignment.

Don't get me wrong - I wasn't a professionally-trained writer, but my love affair with Brazilian music was clearly taking my life in some interesting directions. I was back again six months later, and again eight months after that to meet and interview saxophonist Leo Gandleman and singer Gal Costa.

The Next Step

Now, when I get interested in something I like to share it with those around me - I've always been that way. And I'm sure that sometimes my friends wished I'd give 'that Brazil thing' a rest, but it never really entered my mind. Ever since those first few days in Rio, I was focused on learning as much as I could about Brazilian music and then figuring out new ways to get others to enjoy it, too. Not an easy task, but a plan was forming.

I began my radio show 'The Sounds of Brazil' in 1992 in Chicago, gave notice to my day job and haven't looked back since. Five years later, I started Connectbrazil.com with half a dozen Internet pages (one of them featured an animated palm tree!) but by that time my personal passion for Brazilian music was spreading. You can read more about how I started out by clicking here. And you can read comments about my work from other Brazilian music fans here.

A Hundred Songs

Music is my life. I've loved music since I was a kid growing up in rural Minnesota. I mean really loved music. I remember my reaction to my first grade teacher when she asked me what I wanted to learn in school. "The names of a hundred songs," I said! She didn't think I was serious, but I was.

By the time that college came along, I was majoring in music- studying jazz improvisation. I became the vice president of student government, because that's who was in charge of hiring the national-caliber music acts for on-campus concerts. I hosted a jazz radio show called 'Montage' and I had a nice record collection to go with it.

I learned that I was better at working with music than creating it, so I put away my saxophones to become a top club DJ during the Disco years here in Chicago. I reported my weekly playlist to Billboard; was even hired by ABC radio to record 'hot mix' programs for the local Disco station. That's right around the time that I discovered Brazil.

The Joy of Discovery

The first CD I ever bought was the 'Astrud Gilberto Album', remarkable because it is still one of my favorite Brazilian CDs and for the fact that I bought it a year before I had a CD player of my own - they were still pretty expensive back then.

But it didn't keep me from buying more Brazilian CDs: I was on a first-name basis with the few stores that carried Brazilian imports in the late 80's! Each trip became an adventure: What new names would I come across today? What new sounds would I hear when I stripped away the plastic wrap and pushed the 'play' button? There was something exciting about seeing that little label on the back of a CD that said "Made In Brazil", and knowing that it came from a country half the world away.

There's no doubt about it: That sense of anticipation was a big part of my growing love of Brazilian music and it still is, today. That's why I'm really energized about our new Buyers Club!

Free CDs, Free Shipping

I'll start you out with your choice of three free CDs, give you Priority Processing and great discounts on every order, ship every regular three CD order to you for free, and put you in position to win great prizes - I've given away everything from CD collections to trips for two to Brazil!

And just as its name implies, the Connectbrazil.com Buyers Club is about a lot more than discounts on every order. It's about the joy of discovery, about igniting that sense of exploration that's inside of us all - with my 15 years of experience to guide you along.

It's also about getting back to that sense of anticipation and putting the excitement back into musical exploration.

The heart and soul of the Connectbrazil.com Buyers Club is our 'Seasonal Selection'. Every three months, our editors compare dozens of entries and then award a single CD or DVD with the title of 'Editor's Choice'. You'll receive this selection automatically once each quarter as part of your membership privileges - always at the lowest possible price.

And I'll stand behind each and every one with this guarantee: If you're not completely satisfied, for any reason, I'll send you a $10.00 credit voucher good for your next purchase, and you can keep the 'Seasonal Selection' or pass it along to a friend.

What's behind my thinking? It's simple. As more and more members join, the number of 'Seasonal Selections' will also increase, giving our Buyers Club a strong consumer's voice in the Brazilian music industry. Think for a moment about what you'd like to see for Brazilian music in the future: More recordings? More concerts? Travel packages to Rio? Now you have a way to make your voice heard, and to help the music industry appreciate your passion for Brazilian music.

My Buyers Club is based on these qualities - the same ones that have served me so well, leading me to create the most successful commercially syndicated Brazilian radio program ever heard in the US, and to publish its partner website, Connectbrazil.com.

So, What's Next?

Somewhere, right now, a young Brazilian musician is working the club circuit in São Paulo, paying his dues. Or maybe she's sharpening her skills in a Rio sound studio, getting ready for that debut recording. In fact, maybe that CD is already sitting in our warehouse, ready to be sent to your home so you can strip away the plastic wrapping to discover a brand new sound.

Remember my story about the record stores I used to visit? Today, every single one of them is gone, pushed away as a result of dramatic changes in the music industry. Major record labels are mere shadows of their former selves - staff and budgets have been cut to the bone, and fewer Brazilian albums are being released and promoted.

And while you can choose to buy your music anywhere, I believe that nothing comes close to the Connectbrazil.com Buyers Club when it comes to great benefits and making your voice heard.

I hope that you'll consider joining today. Either way, send me a quick e-mail to let me know what you think and what I can do to make it even better. And if you know of someone else who might enjoy knowing about our Buyers Club, I hope that you'll pass the message along.

I love Brazilian music, and I'm constantly amazed at how many people have become fans after hearing a song or two from Antonio Carlos Jobim, Evete Sangalo or Sergio Mendes. It kind of makes me wish that I had something like the Connectbrazil.com Buyers Club when I was starting out, and I'm very pleased that its here for you now.

Always a pleasure,

Scott Adams, Publisher
Connectbrazil.com

 
 
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